‍Brand identity

Timeless Luxury of Mulberry Silk Brought To Modern Clientele

Elegant | Modern | Sophisticated | Classy | Sexy
Laluette was born from the love and appreciation of Mulberry Silk. Manon, the founder, believes that a silk scarf is a piece that should be found in every classy woman’s wardrobe.“Luxury quality without the luxury mark-up” is the brand philosophy that brings it to the modern, millennial audience.
A minimalistic yet elegant logo is complemented by fresh and feminine lilac and custom-made patterns that resemble swirls of this beloved fabric. Inspired by muses such as Audrey Hepburn, Laluette works with today’s influencers to create a brand image that can be equally classic as current and relatable.