‍Brand identit

Exclusive member’s club granting access to three vineyards located in Bordeaux, Tuscany, and Priorat.

TONE: Elegant | Luxurious | Exclusive | Masculine | Expert
Latitude focuses on the specific audience that is passionate about wine and seeking unique experiences. The brand concept refers to the geographic coordinates of 3 vineyards located in famous wine regions - 41° Priorat, 43° Tuscany, and 44° Bordeaux.
Those numbers are well recognized among wine enthusiasts. We played with them as a brand element that creates a form of "secret code" -  something that is known only for the insiders, to enhance the brand's exclusive and expert-like image.