Latitude focuses on the specific audience that is passionate about wine and seeking unique experiences. The brand concept refers to the geographic coordinates of 3 vineyards located in famous wine regions - 41° Priorat, 43° Tuscany, and 44° Bordeaux.
Those numbers are well recognized among wine enthusiasts. We played with them as a brand element that creates a form of "secret code" - something that is known only for the insiders, to enhance the brand's exclusive and expert-like image.
