Brand identity | printed collateral

Wholistic Fitness Studio powered by feminine energy, inclusive to everyone

TONE: Elegant | Luxurious | Classy | Wholistic
Plena believes in an all-rounded fitness regime. Their classes are created around the Burn-Build-Bend program to incorporate HIIT, Bare, and Yin Yoga and offer a complete plan to become fitter, faster and stronger.
They want to be seen as a strong, powerful, and effective fitness brand yet to create the feeling of wholistic mind-body care powered by feminine energy yet inclusive to everyone.