Website design and development
Packaging + Unboxing Experience
Sol Swim celebrates women on their well-deserved holidays. This Latinx-made brand stands for inclusivity offering fashion-forward swimwear designed for realistic bodies. They use high-quality fabrics that hug and support you just in the right places so you can vacation with confidence and in style.
The brand identity speaks to smart, fashion-savvy city girls yet reminds of tropical, summery hues and tones. It brings the Latina zest for life with strong use of Sunny Yellow and Latin America-inspired use of typography by enclosing them in a pattern like rectangular shapes.